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VR Planet: Conversation with Arcension CEO JiaJieyang
Time:2023-12-28    Source:Arcension

In October of this year, Arcension secured a total investment exceeding tens of millions from top color contact lens brand Moody and others. According to information from VRAR Planet, Arcension is planning another round of financing in the near future.

Different from existing AR glasses, Arcension, with its unique ultra-low power hardware architecture, can upgrade everyday eyeglasses into smart glasses. This implies that the nearly 3 billion eyeglass wearers worldwide could become users of smart glasses.

Behind this achievement is Arcension's self-developed DigiWindow technology and the creation of the world's smallest near-eye display.

Established in less than a year, Arcension has already made a breakthrough in the lightweight near-eye display field.

Entrepreneurial Story of a Returned PhD

In 2016, Jia Jieyang graduated with a Ph.D. from Stanford University and joined Mojo Vision, the first company to bring AR smart glasses to the consumer market. The visions painted by Mojo Vision and the idea of turning people into superheroes were what Jia Jieyang aspired to work towards.

As one of the initial employees, Jia Jieyang participated in the development of Mojo Vision's first prototype of smart AR glasses. This experience at Mojo Vision inspired Jia Jieyang to develop near-eye display optical systems and bring them to traditional eyewear companies in China.

In 2018, Jia Jieyang left Mojo Vision and returned to China to co-found a chip company called Lingming Photon.

In December 2022, Jia Jieyang, deciding to re-enter the AR industry, reached a consensus with the team to independently develop DigiWindow technology.

Arcension CEO Jia Jieyang

DigiWindow Technology and Future Plans

In a market where it's challenging to differentiate traditional eyeglasses, DigiWindow technology is providing a new opportunity for traditional eyewear brands.

Jia Jieyang explains that they cater to a market need for glasses that are cost-effective, enhance aesthetics, and make the wearer smarter. By focusing on the definition of regular eyeglasses, they address the problems faced by AR device manufacturers.

DigiWindow technology stands out from other optical solutions by not relying on lens projection and light conduction, thereby improving light utilization and reducing power consumption. It overcomes issues such as myopia, glare, and interference factors present in existing AR/VR display methods.

The advantages of DigiWindow glasses include being inconspicuous and virtually invisible. They appear as regular eyeglasses, providing users with a "second brain" that is not easily noticeable during daily activities, offering an "asymmetric information advantage."


DigiWindow Near-eyes Display

Jia Jieyang emphasizes that their goal is to empower users in specific scenarios or most social situations, enhancing their capabilities, intelligence, memory, or charisma.

A Unicorn Supported by Traditional Eyewear Industry

Behind Arcension is a vast team of traditional eyewear manufacturers.

In 2022, nearly 1.1 billion pairs of eyeglass frames were produced globally, with China producing nearly 1 billion pairs. This suggests that over 60,000 eyewear companies in China have an urgent demand for intelligence.

Many eyewear manufacturers believe that DigiWindow technology is currently the only display solution in the market that can integrate seamlessly with conventional eyeglasses. The collision between the trillion-dollar eyewear industry and the billion-dollar smart wearable industry could create a smart eyeglass industry worth tens of billions, with Arcension leading the way.

DigiWindow glasses offer functionalities like scheduling, reminders, information prompts, and navigation, similar to existing AR glasses, but with a more inconspicuous appearance. They overcome the five major shortcomings of traditional AR devices: rainbow effects, light leakage, power consumption, poor light efficiency, and high weight.

DigiWindow Near-eyes Dsiplay

Vision for the Future

Looking forward, Arcension may empower more traditional eyewear manufacturers. Jia Jieyang envisions Arcension as a pivotal company in the new XR technology revolution. In the short term, the goal is to turn every pair of glasses into smart glasses.

The long-term vision involves making glasses lighter or even developing AR invisible glasses. In the short term, Arcension is committed to making every pair of glasses smart.

Arcension's unique technological path promises to create a new legend, making the AR glasses industry even more vibrant. The story of this distinctive AR glasses unicorn is unfolding, and the race in the AR glasses industry is bound to get more exciting.

文/Vivi

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